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How Our SEO is Different
No Long-Term Contracts
Unlike other SEO HK agencies, we do not lock our clients in lONg-term contracts.
We believe the results we bring should speak for ourselves.
SEO does take time and ususally newly established websites won’t see results in the first 3 months, we believe our expertise on SEO, our professionalism, the high-quality content that we produce and our dedication for success should set us apart and earn clients’ respect to stay with us.
Most agenices offer 6-month, yearly or even multi-yearly contract. We usually offer monthly contract unless the website really lacks in content and do need our effort to build everything from scratch.
A Ton of High Quality Content
Unlike other SEO HK agencies, we believe that content is the king of SEO.
According to a study by Backlinco, the average Google first page results has 1980 words. Countless studies also show that Google is increasingly favouring authoritative, high-quality content that help Google searchers. Therefore, in order to rank high, content is very important. And it’s not only good for SEO.
Creating a content hub for your niche can raise the awareness of your brand and bring you a lot of free traffic. StepOne therefore puts a lot of focus on creating high-quality content for our SEO clients.
From blog posts to videos and infograhics, all of our clients can enjoy the benefit of publishing engaging content without the hassle of actually creating it.
Only White-Hat Methods
Unlike other SEO HK agencies, we do not rely on blackhat, or even gray hat SEO techniques.
In the past, when Google’s algorithm is less sophisticated, SEO is easy. All you need to do is buying links from private blog networks which are basically content farms with spammy content.
Over time, Google is clamping down these black-hat techniques in their algorithm update. So every Google update hurts the rankings of websites that are relying on black-hat SEO techniques.
We do not want our clients to have inconsistent rankings in the long run therefore we’d rather do the hard work at the beginning and reap the benefits later. Therefore, we follow a 100% white-hat policy in SEO.
Why Content Is Crucial
The answer is simple: Google is favouring high-quality content in their search results.
Countless studies have shown that Google is favouring in-depth, useful content. For one, the average Google first page result contains 1,890 words. The consensus of the SEO community is that content is going to be more and more important. In fact, watch this video by SEO expert Neil Patel. The first tip he offers is to create high-quality content!
In fact, if you look at the big brands in Hong Kong, you will discover that they are creating more and more content. Here are two examples:
Hotels.com started a blog (https://blogshotels.com/) on 2017. It writes about everything about travelling from travel guides, food guide to special hotels and tourist spots. It orginally starts with Traditional Chinese and English but has expanded to 5 languages for seven countries. It is a huge content marketing success and has been getting a lot of organic traffic from Google.
Moneyhero is a financial product comparison platform but it is also a knowledge base for local financial issues. Their blog writes about insurance tips, personal finance tips, money saving tips and basically anything related to personal finance. The blog, with more than thousands of useful content pieces, has become an organic traffic generating machine and has definitely helped Moneyhero gain a lot of awareness.
"But I am just an SME..."
It doesn’t matter! Google favours content that is useful, regardless of the publisher. In fact, small business has the advantage of crafting more user-oriented content pieces because you are closer to your customers. Also, with a smart keyword research strategy, we can choose our battlefield wisely and avoid direct competition with the big brands. That’s our job.
Top SEO Agenices in Hong Kong
Shameless plug! StepOne is created by a group of digital marketers who build and rank websites when they are 18 years old, manage 6-figure campaigns on Facebook and write content for top publications. We are a group of digital marketing geeks from Hong Kong who believe Hong Kong deserves a more innovative, result-driven and content-marketing-based SEO agency.
If you are looking for a Hong Kong SEO agency that tailor-makes digital strategy for you instead of treating you like just another client on the factory line, if you are looking for a HK SEO agency that does not lock you with 6-month contract and has the balls to earn their keep month by month, book a free consultation with us.
First Page provides a full range of game-changing digital solutions, including pay-per-click advertising, content production, SEO, social media advertising and digital reputation management. As well as our base in Hong Kong, First Page has offices located in Australia, Dubai, Abu Dhabi, Thailand and Singapore. Our heavily-resourced network allows us to keep up to date with the latest digital trends. Their major clients include World Vision, Venuehub.hk, Optical88, K Wah Group and GOD.
Established in 1998, The Egg is one of the first SEO agencies in Hong Kong. The Egg currently consists of almost 30 people, each spawning ideas within one of our 3 main offices: Hong Kong, Guangzhou and Shanghai. They can execute your search strategies in Simplified Chinese, Traditional Chinese, Japanese, Korean, Thai, Indonesian, Vietnamese and English. Their major clients include Proximity BBDO HK, SMART Property Expo, Acquisition and Interactive American Express, Colliers.
iProspect, an agency owned by Dentsu Aegis Network, is truly an international agency. They have offices in the US, Canada, Argentina, Brazil, Colombia, Mexico, Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Dubai, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippiones, Singapore, South Korea, Taiwan and Thailand. Major clients include Yellow Book, Allegis Group, Circuit City, Delta, Avis. If you are a huge brand, definitely connect with the guys in iProspect.
Why You Need SEO
We understand your business, goals and challenges. We will also try to understand your understanding in SEO and digital marketing so we can provide a more tailor-made pitch. It is highly recommended to let us know your competitors before the call so we can go to their websites and do some preparation.
Keyword research is the cornerstone of all SEO projects. After understanding your businesses, we want to select keywords that can bring you prospective buyers, are not too difficult to rank but have sufficient search volume. Keywords in this sweet spot do require our expertise to uncover.
This is what sets us apart. StepOne believes content is crucial in every SEO project and it will become even more important in the future. We therefore not only lists the main keywords we are going to rank for, but also creates an editorial calendar of all the topics that we propose to write and their corresponding long-tail keywords.
We run a detailed analysis on your site’s content and technical aspects and fix any issues that might hurt your SEO. Common issues include the lack of a mobile-responsive website, slow site speed, crawl erros, 404 pages, lack of https certificate, poor user experience, etc. This is the basic of all SEO project.
Regular Content Creation
This is the execution part. We follow our editorial calendar rigorously and deliver well-researched, high-quality articles that not only help your SEO, but also build thought-leadership for your website. In case of any sudden hot topics, we have the flexibility to add that to our calendar in order to capture that sudden surge of traffic.
Organic Link Building
Links are still an important ranking factor. Google’s top search results still have overwhelmingly more backlinks than the rest. However, Google has become smarter in identifying low-quality, spammy backlinks like forum commenting or private blog networks. Therefore, we follow a 100% white-hat policy in building backlinks and our strategy mostly consists of blog outreach or partnership.
Again, we do not lock our clients in long-term contracts. We prefer to earn our keep month to month. This is when it happens. We give you a detailed report about what we have achieved in the past month and what we plan to do in the following month. It’s also the time when you update us about any new directions of your business so our digital strategy is aligned.